Lego Store

WRECKREATION

Wreckreation is an in-store machine that celebrates one of LEGO’s most overlooked, yet defining features: deconstruction. Kids and shoppers place their creations into the machine and choose their method of deconstruction via touchscreen. The machine then breaks apart the creation and dispenses the separated pieces. Users can share a replay video of the deconstruction on social media, and show the world that LEGO’s promise of playful learning isn’t limited to building.

Wreckreation
Wreckreation
Wreckreation
Wreckreation Screen
75f273b7e8aa3a910b932be6fdd21175.png

awards

YOUNG ONES MERIT

75f273b7e8aa3a910b932be6fdd21175.png