AWARD: YOUNG ONES, MERIT
Wreckreation is an in-store machine that celebrates one of LEGO’s most overlooked, yet defining features: deconstruction. Kids and shoppers place their creations into the machine and choose their method of deconstruction via touchscreen. The machine then breaks apart the creation and dispenses the separated pieces. Users can share a replay video of the deconstruction on social media, and show the world that LEGO’s promise of playful learning isn’t limited to building.